Four-Day Total Viewing of Olympics up 77% over Tokyo

STAMFORD, Conn. —NBCUniversal’s coverage of the Paris Olympics continues to draw large audiences with four-day total viewership average up 77% from Tokyo Olympics and its Monday July 29 coverage delivering 31.3 million viewers on NBC, Peacock, and across key NBCU platforms according to official data from Nielsen and Adobe Analytics. ( read original story ...)