Genius marketing squeezes most from blockbuster ‘Your Name’

Toho executives and their counterparts at CoMix Wave Films, the Tokyo-based video production company where Shinkai works, discussed what kind of merchandise would be allowed to use ‘Your Name’ intellectual property. They agreed to allow everything except …
( read original story …)


Related Post

Japan's Mitsui Life shifting to euro bonds fr...
views 101
told a news conference. Japanese investors have st...
Tokyo stocks close up on weak yen
views 70
Tokyo stocks closed higher Thursday with exporters...
Japan hit by earthquake considered an aftershock o...
views 67
One woman suffered cuts to her head from falling d...
Japanese Yen Rise Halts After BoJ Minutes, Trade D...
views 119
The Japanese Yen’s rise against a generally weaker...
Friendship and courage are key in the chase for To...
views 44
“It is good news for judo,” Agbegnenou said ... wh...
Tokyo jeweler offers gold Darth Vader masks for $1...
views 87
TOKYO -- "Star Wars" fans with deep pockets might ...
UPDATE 1-IMF says Japan needs to stick with fiscal...
views 79
(are) the right, useful approach," Lipton told a n...
Asian shares to focus on Korean Peninsula tensions...
views 51
Nikkei futures traded in Chicago and Osaka were bo...
Japan Might Be What Equality in Education Looks Li...
views 76
KAWAMATA, Japan—In many countries, the United Stat...
Negative Sentiment On Japanese Banking Sector Like...
views 88
The Bank of Japan’s negative interest rate p...